Originally Published in April 2021

Do you know what your superpower is?

Many business owners have never taken the time you figure this one out. In business terms, your superpower is that thing that you do easily and without thinking that few, if any, other people can do. We talked about this extensively in last week's meeting.

By analyzing it and boiling it down to its simplest terms, you have a new arrow in your quiver to work on marketing and relating to your ideal clientele.

Take the time to figure out your superpower, and then craft the language that you can use for your advertising to reach your ideal client where they need your help the most.

You can interweave this with your values, your vision statement and your mission statement. You can also have some fun with it by putting it in your tagline, your logo and your advertising verbiage.